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guide real-estate sales marketing

5 mistakes real estate agencies make in online listings

15 May 2026 · 6 min read

Price and location save Polish property listings. We ruin the rest ourselves.

1. First photo with no "face" of the flat

The first photo decides the click. Start with the living room with a window, the most attractive space, or the terrace.

2. Flat cluttered with personal items

The buyer searches for their new home. Someone else's photos and medicines cause emotional withdrawal.

3. Few photos, description "great flat"

"Great flat near the centre" says nothing. Specifics: minutes to metro, orientation, neighbourhood, what stays.

4. No virtual tour

In 2026 a listing without a 360° tour loses 70% of out-of-town buyers. They view at night, on a phone — and arrive already decided.

5. Poor lighting in the shoot

A shoot on a cloudy day under bulbs yellows. A shoot in 2pm sun blows out windows.


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